Lady Gaga and the New Normal – Part 1

What do Lady Gaga and The New Normal have in common?

They’re about changing our conversations and supporting structures to reflect the new world challenges and opportunities.

To understand exactly what the New Normal is, let’s take a look at the past.

Accountability and Integrity

When I left the corporate world 10 years ago and started speaking publicly about accountability and integrity, not many people were interested. Accountability wasn’t “sexy” or the “next big idea.”

Here are just a few of the things we have seen in the past 10 years – when there’s no accountability or integrity:

• The dot-com bust, 9/11, Enron, Katrina, FEMA…
• Scandals – everywhere: politics, religion, sports…
• Bernie Madoff, bailouts and industries collapsing…
• Product recalls, contaminated foods, greed, waste and excess.

In the past, many organizations touted their vision, mission and core values. But for many, their operating policies and practices weren’t aligned. When there is no accountability or integrity in the structures to support those ideals, things run amok!

To succeed in the future, true leaders will be transforming organizations to reflect the current environment and aligning their products, systems and processes with their values.

Lady Gaga and the 360 deal

So what about Lady Gaga? While she may not look “normal,” she is changing the conversations in her industry and transforming how recording companies make money. Now that music is downloaded from the Internet, record labels were going broke. But  with the “360 deal,” the record label promotes Lady Gaga upfront, and gets paid on the back-end, based on revenue from her tours and merchandise, rather than record sales. Brilliant. And everybody wins, including the consumer.

To succeed in the future, true leaders will assure alignment of the vision and core values.  If employees are the “greatest assets,” hiring, compensation and benefit practices will reflect those values.  The leadership team will really be leading by example and communicating in a way that translates the organizational values to operational practices.

The New Normal is about creating new conversations and new cultures about accountability and integrity.

To learn more about how Marty can help you create a new corporate culture or increase accountability in your organization, call 816-822-4047 or complete the contact form.

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